The ChatGPT prompt that makes products sell themselves

How to turn features into must-have benefits that drive sales...

Hey, Pieter here, founder of ChatGPT Compass.

Have you ever struggled to describe your products or services in a way that truly captures their value?

You know all the features and technical details, but somehow translating those into compelling selling points that make customers reach for their wallets feels surprisingly difficult.

This challenge isn't unique to you - it's one of the most common roadblocks I see entrepreneurs face. We're so close to our own offerings that we focus on what they are rather than why people should care.

That's why I created what I call the "Benefit Transformer" prompt - a simple ChatGPT tool that helps you turn ordinary product descriptions into powerful benefit-driven copy that actually moves people to buy.

This prompt works like a skilled copywriter who knows exactly how to connect your product's features to the emotional and practical benefits customers truly care about.

Here's the exact prompt I use:

[BENEFIT TRANSFORMER PROMPT]

This prompt helps you:

• Convert technical features into compelling customer-centered benefits

• Identify the emotional drivers behind purchasing decisions

• Create "so that" statements that connect your product to customer goals

• Develop product descriptions that address unstated customer objections

I'm sharing this with you because the ability to articulate your product's value isn't just a marketing skill—it's essential for converting prospects into buyers at every stage of your business.

Try it the next time you need to write or update a product description. Simply list the features of your product or service in ChatGPT with this prompt, and watch as it transforms them into benefit-rich language that resonates with what your customers actually want.

If you use it, I'd love to hear how it impacts your conversion rates. Just reply to this email and let me know.

I'll be back tomorrow with another valuable prompt to help you grow your business.

To your success,

Pieter

Founder, ChatGPT Compass

P.S. This prompt works especially well for products or services that seem "commodity-like" or similar to competitors' offerings. The right benefit framing can completely change how customers perceive your value compared to alternatives.