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The ChatGPT prompt that revealed what my customers really want

How to extract customer insights that everyone else is missing...

Hey, Pieter here, founder of ChatGPT Compass.

Do you ever feel like you're guessing what your customers truly want?

Recently, I was making business decisions based on limited feedback from the loudest customers, industry "best practices," and my own assumptions. Sometimes I got it right, but often I missed the mark completely.

Customer surveys gave me data but not insights. Social media comments were noisy but rarely actionable. And focus groups? Way too expensive for where my business was at.

Then I had a breakthrough when I created what I call the "Voice of Customer Decoder" prompt—a simple ChatGPT tool that helps you analyze customer feedback to uncover patterns and insights that aren't obvious on the surface.

This prompt works like having a dedicated customer research team working for you, without the hefty price tag.

Here's the exact prompt I use:

[VOICE OF CUSTOMER DECODER PROMPT]

This prompt helps you: • Identify hidden pain points your competitors are missing • Discover the exact language your customers use to describe their problems • Prioritize product features based on actual customer needs • Develop marketing messages that resonate on a deeper level

I'm sharing this with you because understanding what your customers truly want—not what they say they want—is the biggest competitive advantage I've found since starting my business.

Just last month, I ran 15 customer support emails through this prompt and discovered a pattern I completely missed. Three customers were describing the same issue using entirely different language, which is why I hadn't connected the dots. This insight led to a small product tweak that's already reducing support tickets.

Try it with your next batch of customer feedback, product reviews, or support tickets. Simply copy 10-20 customer comments into ChatGPT with this prompt, and watch as it extracts insights that would have remained hidden.

If you use it, I'd love to hear what surprising insights you discover. Just reply to this email and let me know.

I'll be back tomorrow with another valuable prompt to help you grow your business.

To your success, Pieter Founder, ChatGPT Compass

P.S. This prompt becomes increasingly powerful when you feed it diverse sources of customer feedback—combining reviews, support tickets, and survey responses will give you the most comprehensive insights.